GS1 Sunrise 2027: What It Means for the Future of Product Identification

GS1 Sunrise 2027: Embracing the Future of Product Identification

GS1 Sunrise 2027 represents a significant shift in product identification and supply chain management. As industries increasingly rely on digital data and automation, this initiative sets the stage for a more connected, efficient, and transparent global supply chain.

GS1 Sunrise 2027

At Western Print Systems, we’re committed to helping businesses stay ahead of the curve. We prepare for the technological and regulatory changes that GS1 Sunrise 2027 brings. Here’s what you need to know.

What Is GS1 Sunrise 2027?

GS1 Sunrise 2027 is a global initiative by GS1, the organization behind the standard barcode system used worldwide. The goal is to transition from the traditional linear (1D) UPC barcode to the 2D DataMatrix and QR codes on all retail products by 2027.

These 2D barcodes can store significantly more data and unlock powerful digital capabilities, including:

• Real-time traceability

• Product authentication

• Enhanced consumer engagement

• Regulatory compliance

• Sustainability insights

  
  

Why Is It Happening?

The current UPC/EAN barcode, which dates back to the 1970s, has served the global retail industry well. However, as technology and consumer expectations evolve, a more advanced solution is needed.

Key reasons for the transition include:

1. More Data in Less Space

2D barcodes can hold far more information than their 1D counterparts. This includes:

• Expiry dates

• Batch/lot numbers

• Serial numbers

• URLs for product info or digital experiences

  
  

2. Better Traceability and Safety

2D barcodes support end-to-end traceability. This helps manufacturers and retailers quickly identify issues like contamination or counterfeit goods.

3. Smarter Inventory and Supply Chains

More granular data improves inventory management. This enables faster recalls, better forecasting, and reduced waste.

4. Consumer Expectations

Today’s shoppers want transparency. A quick scan of a 2D code can reveal nutritional info, sourcing details, sustainability credentials, or instructions.

5. Global Regulatory Compliance

Industries like food, pharmaceuticals, and cosmetics face growing regulations. These require detailed, scannable product information. 2D barcodes make compliance easier and more consistent worldwide.

What Will the Future Look Like?

By 2027, we’ll see a world where 2D barcodes are the new standard. This will enable smarter packaging and more connected products across retail shelves.

Here’s what to expect:

• Dual-labeling period: Many brands will use both UPC and 2D codes during the transition.

• Retailer readiness: Point-of-sale (POS) systems will be updated to scan and interpret 2D barcodes.

• Digital packaging: Brands will use QR codes to engage consumers directly with product stories, recipes, or loyalty programs.

• Automation and AI integration: With richer product data, systems can make smarter decisions in real-time.

  
  

What Should Manufacturers Do Now?

Sunrise 2027 is closer than it seems. Manufacturers and brand owners should start planning now to avoid last-minute challenges.

Key steps:

• Assess your current packaging and coding technology.

• Work with solution providers (like Western Print Systems) to enable 2D code printing and verification.

• Engage with GS1 standards and industry groups.

• Start pilot programs to test 2D barcodes with retailers.

  
  

How Western Print Systems Can Help

We offer coding and marking solutions ready for the demands of Sunrise 2027. This includes high-resolution printers, vision inspection systems, and integration support. Whether you're printing QR codes on cartons or applying DataMatrix codes to primary packaging, our technology is built for precision, compliance, and scalability.

The Importance of Transitioning to 2D Barcodes

Transitioning to 2D barcodes is not just about compliance; it’s about enhancing your business operations. By adopting these barcodes, you can improve traceability, streamline inventory management, and meet consumer expectations for transparency. This shift will ultimately lead to a more efficient supply chain and better customer satisfaction.

Final Thoughts

GS1 Sunrise 2027 marks a turning point in how products are labeled, scanned, and understood. By upgrading to 2D barcodes, manufacturers and retailers will unlock new levels of efficiency, transparency, and consumer connection.

Now is the time to future-proof your operations.

Need help preparing for the transition? Contact Western Print Systems to explore 2D-capable printing solutions and start your journey toward smarter product identification.